Build, scale and optimise your Ecommerce store’s Google Ads campaign using our proven checklist.
Hey — I’m Daryl Mander, the founder of Big Flare and the Google Ads specialist behind some of the most profitable Google Ads campaigns in the Ecommerce space.
Have you ever wondered how your competitors are able to spend SO MUCH MORE on Google Ads?
It's not because their product or website is better than yours.
It's because they have a fool proof system for Google Ads.
That's why we created the Ecommerce Google Ads checklist. It gives you THE fool proof system for Google Ads that lets you scale your campaigns effortlessly.
With over 200 detailed action points you will know exactly where to start and what order to do all your Google Ads tasks in.
All 200+ action points are linked to a full SOP document that now only tells you what to do, but describes how to do it as well.
This is the exact set of processes we developed at my Ecommerce Google Ads Agency, Big Flare, that achieves over $40M in annual revenue for our clients.
This checklist took me and my team of Ecommerce Google Ads experts over ten years to create. That’s how long I’ve been running my agency Big Flare, and that’s how long we have spent continually improving our processes for profitably scaling Ecommerce stores like yours using Google Ads.
But you don’t need to spend ten years and millions of dollars in ad spend like we did. Instead, get this checklist and you will have my teams combined knowledge and experience at your finger tips.
You’ll never have to worry about things like which campaigns to run, how to build them, how to implement conversion tracking or building your product feed ever again. The checklist has everything you need to build a profitable Ecommerce Google Ads campaign without the hassle of figuring it all out yourself. And it's the same checklist I used to make over $40M in annual revenue for my clients.
Search campaigns.
Conversion Tracking.
Shopping campaigns.
Bid Strategies.
Performance Max.
Weekly Optimisation.
Retargeting.
And more!
You’ll also be armed with the latest and best tools and scripts to help automate repetitive tasks and save you a minimum 10 hours per week.
Also included is a free bonus section including the best Chat GPT prompts you can use to leverage AI in scaling your Ecommerce Google Ads.
CoFounder | Food Huggers
When paid ads are unknown territory, it is incredibly comforting to have an organized checklist of step by step tasks. The materials really helped me to start my journey step by step with confidence that I was following a proven method that was endorsed by so many of my peers. Super grateful to have this guide!!
Throughout all this I keep seeing the same 3 issues coming up again and again. These are the things that almost every Ecom store is getting wrong with their Google Ads. You absolutely want to avoid these things if your goal is to maximise profit in your ad campaign.
Poor campaign structure leading to inefficient ad spend
Leaving money on the table by mismanaging their bid strategy and daily budget
Shopping Ads campaigns are suffering due to a poorly optimised data feed
Are you ready to stop wondering if you are leaving money on the table and start growing your store through Google Ads?
Then grab the Ecommerce Google Ads checklist now and start enjoying steady month over month revenue increases for your store.
CEO and Co-Founder | Oliver Gal Artist Co.
I recently used Big Flare's Ecommerce Google Ads Checklist and was thoroughly impressed with its clarity and conciseness. The setup was incredibly user-friendly, making it easy to navigate through the various steps. What really stood out to me were the included SOPs, which added a significant layer of value. This checklist provided me with the insights and attention to detail I needed to streamline my ad campaigns efficiently. It's a fantastic tool for anyone looking to enhance their Google Ads strategy.
Hundreds of Ecommerce store I’ve spoken to share this same problem.
You’ve done well so far with your store. You found a niche, served it with an amazing product, and relied heavily on 1 acquisition channel to do that. Maybe it was Facebook Ads, SEO, Amazon, heck it could have even been influencers.
And you are GREAT at that 1 channel, no question. You took the time and spent the money to learn it and now you are reaping the rewards.
But, growth has plateaued and now you need to add the “next big thing” to get you to the next level. You know Google Ads could be the ticket, but have no idea how to run it effectively.
You’re running a business, wearing a hundred different hats.
There’s about a dozen different ways you could use your time that would generate a lot more profit for you.
You absolutely don’t want to be spending hours upon hours fumbling in the dark trying to learn how Google Ads work. Why do that when you could just grab a list of up-to-date, tried and true processes?
Having to figure it all out yourself is a waste of your valuable time. Imagine shortcutting that process and knowing how to scale your Ecommerce store TODAY.
Not only will this generate a healthy revenue boost for you, it will free up your time to work on higher leverage things that only you can do.
Following the steps in this checklist, you will learn how to get to a profitable Return On As Spend ASAP, and then you’ll see exactly how to scale your Google Ads to the maximum possible level.
Achieve a profitable Return On Ad Spend (ROAS) in Google Ads
Scale your ad spend profitably
Make more revenue and profit from Google Ads than you ever have before
This checklist gives you over 200 action points to help you profitable scale your Google Ads campaign. Every single action point has a detailed SOP document attached.
So, not only will you know WHAT to do, you will know HOW to do it too.
Whether you are a beginner or advanced, the checklist has you covered. Inside it is literally everything my team and I do to make over $40M in revenue per year for our Ecommerce clients.
Founder | PartCatalog
Big Flare's Google Ads checklist helped us get started on a new site with no conversion data. It had been years since I had set up a new site, so it was very helpful for us to make sure that we were setting everything up with best practices in mind. There were definitely a few settings that we missed during setup, which we caught with the checklist. Plus, it's helpful to see screenshots and best practices so that we can get the most out of our ads. Much appreciated!
For the past ten years we’ve been running high performing Google Ads campaigns for our clients spending anywhere from $1K to $500K per month and getting an average 5x return on ad spend.
The checklist is the exact same set of processes we developed and use at Big Flare to generate over $40M per year in revenue for our clients.
Shopping Ads
Performance Max
Product Feed
Search Ads
Conversion Tracking
Ad Copy
Bid Strategies
Free bonus: 50+ Google Ad Scripts and Chat GPT prompts
Full audit of your Google Ads account
Full audit of Google Merchant Center
30-50 page hand-written document
100% custom list of action points
60 mins follow up strategy session
Free bonus: Ecommerce Google Ads Checklist
100% 30-Day Money Back Guarantee
After your purchase, you have 30 days to ensure the Google Ads Ecommerce Checklist is valuable for you. If you're not completely satisfied and don't find value in it, I will refund your payment, guaranteed!
Founder | Yecommerce
The team at BigFlare really flex their level of expertise in their Ecommerce Google Ads Checklist, it really contains a step-by-step process to set up and succeed at Google Ads.
Business Development | American Bench Craft
I am new to Google Advertising and Daryl and Big Flare have been an incredible help for me and my company. His Ecommerce Google Ads checklist makes it easy to track your results and help set realistic goals. I find the Google Ads platform confusing and not user-friendly (surprising that Google has an overcomplicated ad platform) but Daryl's checklist helped me to simplify everything. I definitely recommend working with Daryl and using his checklist for Google Ads.
Business Development | PDHengineer
I love the Big Flare Ecommerce Google Ads Checklist! It's a great resource for both new and experienced Google Ads managers. After nearly 20 years of managing our Google Ads account, I thought I knew everything I needed to know. Yet I still found valuable new tips from the tool. I especially like how a link is provided with each item to a resource to help explain / optimize the item.
Founder | A Bar Above
I don't personally run our Google Ads, but used this checklist as a way to build a stronger foundation of knowledge to manage our google ads team. It was incredibly helpful for that and gave me the ability to "speak the language" and do a better job holding them accountable to our goals.
Scan Cafe
Executing thoroughly and consistently has proven to be key in improving the performance of our Google Ads. The checklist is one of the best tools we’ve found to keep our team organized and focused on the most important details and nuances required for best in class performance. We’d be lost without it!
Owner | Goal Kick Sporting Goods
Before using the checklist, I struggled to maximize the potential of my Google Ads campaigns. The checklist acted as a roadmap, guiding me through the entire process and ensuring that I didn't miss any critical steps. It demystified some of the more technical aspects of Google Ads, allowing me to make informed decisions that significantly improved the performance of my campaigns.
Owner | New Wire Marine
The Big Flare Ecommerce Google Ads Checklist gave our small team so many ideas – we’d never have had the time to compile all this into one place. The SOPs included were incredible, there’s more and more there every time we look. We have several people wearing the part time “marketing” hat so the SOPs worked wonders keeping us all on the same page!
President & CEO | Dayspring Pens
The checklist was incredibly thorough and helpful. I've been running Google Ads for 5 years and recently offboarded the task to my marketing lead. I had built out makeshift SOPs on many of the tasks and topics but the layout and organization of this checklist was so far beyond what I had created that I overhauled the internal SOPs and used this resource as a single source of truth and information. Excellent resource for anyone looking for a detailed soup to nuts resource. For all tasks with a frequency higher than 1, I was able to use our task management system to automate reminders for account maintenance. Thanks for making this available Daryl!
Poppy Scrubs
This is a well-organized, one-stop-get-it-all-done playbook that will ensure you get your account set up correctly the first time. The big flare team includes best practices and recommendations that will help prevent costly setup errors, and teach even experienced PPC managers some new tactics! Highly recommended for anyone looking to get started quickly.
Website Manager and Guinea Pig Expert | Guinea Pig Market
At last, a marketing roadmap to success that is at just the right level of explanations, examples, and true actionable and realistic steps to to take to get there. I was so impressed that I didn't have to feel stupid or ignorant about not knowing the acronym soup of what's what in marketing speak. It's easy to get the basics reinforced (if you need them, like me), and build on that as you go. I really like the distilled clarity with the ability to dig into more details on any areas as you need them.
CTA / Co-Founder | YouCustomizeIt
This checklist is amazing! I have been running Google Ads for years and this checklist showed me tools and functions of the platform that I didn't know about. This checklist, and accompanying SOP documents are very comprehensive while still being easy to follow. I would highly recommend this for anyone using Google Ads new and veteran users alike.
Co-Fuonder | Zumalka, Homeopathic Pet Products
I found Big Flare's Google Ads checklist incredibly useful. Its clear breakdown of strategies and inclusion of Standard Operating Procedures (SOPs) for each point were instrumental, providing me with a comprehensive guide that significantly improved the effectiveness of my advertising campaigns. The checklist's clarity not only made implementation seamless but also enhanced my understanding, ensuring I could optimize my campaigns with confidence and precision. Thank you!
Achieve a profitable Return On Ad Spend (ROAS) in Google Ads
Scale your ad spend profitably
Make more revenue and profit from Google Ads than you ever have before
This checklist gives you over 200 action points to help you profitable scale your Google Ads campaign. Every single action point has a detailed SOP document attached.
So, not only will you know WHAT to do, you will know HOW to do it too.
Whether you are a beginner or advanced, the checklist has you covered. Inside it is literally everything my team and I do to make over $40M in revenue per year for our Ecommerce clients.
No problem.
Below I’ve answered some of the most common questions I get about the checklist. Hope that this helps.
Q. Is the checklist for beginners only, or is it more for advanced levelled people?
A. Both! The checklist covers everything from beginner to advanced. For beginners you’ll benefit from the steps detailing account set up and planning. For advanced level people, you’ll see all the regular pro optimisations you should be doing to improve your Google Ads.
Q. I’ve downloaded a free Google Ads checklist before. Why pay for one?
A. Free Google Ads checklists are not fully comprehensive, they do not list out every possible step with a detailed SOP for each step. Free Google Ads checklists are usually put together very quickly / lazily, because the person creating the checklist is using it as a lead magnet to try and win you as a client later. Not so with this checklist. Because this checklist is so comprehensive and distills over 10 years of knowledge and experience, it’s a paid product.
Q. Is Google Ads really the right choice for my Ecommerce store?
A. If people are out there searching for your kinds of product, yes. Google Ads is the lowest hanging fruit when it comes to paid traffic channels. That’s because it is so bottom of the funnel. What this means is that someone searching on Google for the type of products you sell is already very close to the point where they want to buy (otherwise, why would they be searching it?). Contrast that to something like Facebook Ads… people go to FB to catch up with friends and see silly dog videos. They DO NOT go to FB ads to be sold to. Hence, you are going to see MUCH HIGHER conversion rates on Google Ads.
Q. I have a very specific question about my Google Ads, will the checklist answer it?
A. Probably. I’ve been in the Ecommerce Google Ads game for over a decade and have made my clients over $100M in revenue in total throughout my career. I’ve pretty much seen every issue and all the most common ones are covered in the checklist. And, if the checklist does not cover it, after purchase you’ll get an option to hop on a strategy session with myself to answer any other niggling questions you may have.
Q. The knowledge in this checklist is so valuable. Why sell it? Won’t you make more money just using these techniques for your clients?
A. I do make more money by serving clients than I do by selling my knowledge. But having worked in Ecommerce Google Ads for so long, I’ve always wanted to have my own product to sell. And when I thought of what could be the most valuable product I could bring to market, I thought of this. Bonus points: I love helping other entrepreneurs succeed. It’s why I do what I do. This checklist is a way for me to help even more entrepreneurs, even those that aren't ready to hire an agency like Big Flare.
Q. I’ve still got questions…
A. No problem! Shoot me an email over at ecc@bigflare.com and I will be happy to help you out.